As a marketing tool, video is highly engaging. It helps customers connect with brands on a personal level through behind the scene videos, product explainer videos or even just customer testimonial videos.
It is also an affordable strategy for small businesses. Here are the top benefits of incorporating video into your small business marketing: 1. Brand awareness and recognition.
1. Increased Conversion Rates
Video marketing can help you increase sales and grow your small business. It is an incredibly versatile marketing tool that can be used to humanize a brand, boost engagement, build trust, and more. It can also be a great way to drive traffic to your website and generate leads.
Videos can be shared on social media, embedded on your website, and even used in email campaigns to improve your SEO and organic reach. Videos can help your audience understand what makes your product or service unique and why they should choose you over your competitors.
Studies show that people retain information better when it is presented in a visual and audio format. This is why most consumers prefer watching a product or service tutorial video rather than reading a textual user manual.
2. Increased Engagement
Video marketing is one of the most engaging forms of advertising available, and it can help you keep your customers’ attention. People have a short attention span and will quickly lose interest in something that isn’t relevant or interesting.
A well-crafted, engaging video can be a great way to grow your email list and show your customers that you care about them. Additionally, a study by Animoto found that customers are 50% more likely to open your email newsletter when it includes a video.
Whether you use a landing page video, a product introduction video or an explainer video, video can improve your customer engagement and increase sales. So don’t hesitate to try it out! It’s worth it! Your audience will thank you. (Video by KIND Snacks)
3. Increased Reach
Video marketing helps small businesses reach a wider audience than traditional print ads. Video can also be used to cross-promote with other businesses or influencers, allowing your business to expand its reach in ways that weren’t previously possible.
Whether they’re on their phone, laptop, or TV, your customers can watch your videos anywhere and anytime. This allows them to educate themselves on your products or services and learn more about what sets you apart from your competitors.
For example, a brand story video can help your audience get to know your company better by documenting its history and goals. Behind-the-scenes videos are another great way to showcase your business. For instance, Kirrin Finch uses a short behind-the-scenes video to show their audiences how they create their menswear-inspired apparel.
4. Increased Customer Satisfaction
Video marketing provides a unique opportunity for small businesses to showcase their expertise to their target audience. Whether it’s through product explainer videos or webinars, this allows your customers to see that you know what you’re doing and are able to deliver on your promises.
Videos promote brand awareness, improve online presence, humanize your business, boost engagement and build trust, and can be affordable and easy to produce. However, the most important benefit is that videos will increase sales for your business. If you’re not using video as part of your marketing strategy, you’re missing out on an opportunity to grow and expand your customer base!
5. Increased Sales
Videos promote brand awareness, improve online presence, humanize the business, boost engagement, and build trust. They can also be inexpensive and easy to produce. Ultimately, the purpose of any business is to earn profit and increase sales, and video marketing can help to do just that!
Adding a behind-the-scenes video on social media, for example, can allow viewers to identify with the brand on a more personal level. This helps to build trust, which in turn leads to more sales. Additionally, a short video can explain a product more effectively than written content. This will save customers time and energy while increasing conversions. With a little planning and the right team, you can start seeing success from your small business video marketing efforts in no time!
