If you own a business, one of the most important things you should do is to update your Google My Business listing. Inaccurate NAP information can cause your search engine ranking to suffer and your conversion rate to decrease. You should also take advantage of the editing options available on your Google My Business listing. You can change business information such as your phone number, address, and hours of operation. If you want to add more information about your business, consider adding an expanded description.
The text portion of your GMB listing should be as informative as possible. It should have your most important keywords and include the city you are in. Photos can help you attract more traffic. Choose high-resolution JPG or PNG images of your business, and make sure you include a cover photo that is at least 720 pixels wide by high. Make sure you update all the necessary sections, especially the contact information and business category. Make sure you include a website URL, if possible.
Once you have verified your business listing, you should fill out its profile. Go to “Info” and fill in as much information as possible. You can add a business profile photo, service areas, hours of operation, attributes, and even a website URL. Depending on your business, you can also choose to add a location marker. If you have multiple locations, you can include all of them in the Google My Business listing. You can connect your Google My Business listing to other services through the “Attachments” tab.
When people search for local businesses in Google, they will see the top websites and local rankings. These local rankings are Google My Business pages of relevant local businesses. Users will also see a map of the area with the top listings highlighted. Taking advantage of the tools available on Google My Business can help you tap into potential revenue. If you own a brick-and-mortar location, claiming your Google My Business listing is a smart idea.
Another benefit of Google My Business is the ability to share updates through your website. You can use several types of posts, including blogs, events, and images. You can upload images to your WordPress Media Library. If you want to post an image, make sure to add it to your WordPress Media Library. When you share news updates or images, you can also include the URL to your website. Once you’ve done that, you can post updates and images that will appear on Google My Business.
Your listing may also be displayed if you enter your location accurately. However, this is unlikely to appear in a search if your business is located more than 20 miles away. To ensure that your listing will appear in local search results, check out the FAQ section for more information. It’s easy to share and link to a listing using a short name. The only downside is that it’s not available for every business category, so be sure to use it wisely.
